Daily Archives: May 27, 2008

Kenyan coffee – higher incomes for small scale farmers using branding

These links were sent to me by Peter Bloch, who is Strategic IP & Technology Transfer Specialist for CAS-IP.  Peter said these articles highlight:

“Another step initiated by developing country producers to secure more equitable leverage in the marketplace.  Branding, trademarks and well designed marketing strategies are the foundation for such actions” 

http://www.nationmedia.com/dailynation/nmgcontententry.asp?category_id=3&newsid=124085
http://www.nationmedia.com/dailynation/nmgcontententry.asp?category_id=3&newsid=124127