Last week we blogged an item about an innovation competition: “Innovation prizes can lead to paradigm shifts.” Competitions and other forms of open innovation are fast becoming the way business is done. I started looking into this and found this blog post with some background materials “Resources for learning about open innovation” - this led me to listen to a very informative talk on TED given by Charles Leadbeater where he:
“…weaves a tight argument that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t”
He discusses how private sector researchers are embracing the notion of open innovation and building it into their business model. Leadbeater argues that those who don’t adopt open innovation will not be able to remain competitive. He talks about turning:
“..users into producers, consumers into designers”
This has real application! A continuous and open two-way process between researcher and user. However, it certainly needs some thinking about in terms of dealing with IP. Back to the X-Prize competition and last week’s blog post. Their website Terms & Conditions page indicates that:
“Assignment and Ownership of Submissions
2.2 How We Use This Information
I have no doubt this topic will only continue to grow in importance as online collaboration and sharing becomes the norm. I will have a look to see if I can find any information about how the likes of Syngenta or Proctor & Gamble deal with these delicate issues. If anyone has any information on this please get in touch and let us know!