Facebook Community Pages and the use of YOUR IP

Back in August 2010, Facebook launched their “community pages”.  In the spirit of social media and “shared knowledge” these pages are auto generated from content that is available online under a creative commons licence (mainly but not exclusively from Wikipedia entries).

But what if you don’t like what is written on your organisation’s auto generated community page?  From Facebook help centre:

“Can I edit the content on a community page?

No. Community pages display Wikipedia articles about the topics they represent when this information is available, as well as related posts from people on Facebook in real time. At this time, there is no way for you to add your own pictures or edit information on these pages.”

No?  This seems more than a little unfair.  Especially when the pages are often accompanied with official logos and it is not always clear which pages are owner generated, and which are auto generated…  From IPfrontline.com, “Facebook Community Pages Can Jeopardize Trademarks and Brands

“Users can easily be confused between official pages and community pages. For instance, when a user searches for Dr. Pepper using Facebook’s search bar, many “Dr. Pepper” pages pop up. The consumer can’t tell immediately whether it’s a community page, a fan page, or the official page…”

Help is at hand however, even if it’s not so widely publicised.  Download and read the following article: “Brand Owners Can Now Reclaim Facebook Community Pages” for more information on Community Pages, and steps you can take to reclaim your one if you need to.  See also “Have You Claimed Your Facebook Community Page Yet? Here’s How…”  and “How To: Claim Your Facebook Community Page” (Be sure to read the comments too as its not so straight forward.)

The Kilpatrick Townsend & Stockton LLP article also says:

“Facebook’s Community Pages are an excellent example of why brand owners should take a proactive approach to social media and have a clear social media brand protection strategy in place. This is not only important for a brand owner to fulfill its duty to police the marketplace but also to ensure that a brand owner has current information about the constantly changing state of social media. There is little doubt that brand owners will continue to see many new developments in the social media space”

For more information on this topic read also the Social Media Examiner article: “Facebook Community Pages: What Your Business Needs to Know

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