Communicating agricultural innovations to farmers groups – Microsoft involved in a new research project

http://event.stockholmchallenge.se/project/2008/Culture/Digital-Green-Participatory-Video-Agricultural-Extension
This is a research project to note called “Digital Green”.  It is aiming to develop ways new ways to communicate agricultural innovations to people in non-text based formats.  It’s interesting also because of its support by a non-traditional source, Microsoft.  So far the conclusions are that mobile phones are the way to get the message across – it seems to be the technology of choice for those with limited financial means.  The Digital Green system hopes that increased integration of improved agricultural practices will provide a means to offer agricultural extension services to a wider group of farmers and eventually contribute towards the Millennium Development Goals of sustainable agriculture productivity.  It’s worth a read!

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