CAS-IP manager Victoria Henson-Apollonio wrote today’s blog item:
“Here’s something from the Wall Street Jornal “Law” blog. The American company, Johnson&Johnson sued the American Red Cross in 2007, for what they claimed was a violation of an agreement they signed with the Red Cross over commercial use of the “Red Cross” symbol. J&J claimed that the Red Cross had licensed the use of the “Red Cross” to other companies inappropriately, that were selling emergency kits, and others types of emergency supplies and thus making money by using the “Red Cross” symbol. The above link gives the outcome of that suit. J&J lost.
This news can be found in other blogs, but I like this one, as it gives a link to the legal opinion, which some readers may want to see.
What does this have to do with the CGIAR Centres? I think it is a good example of how we need to pay attention to how others use our logos and marks, trademarks. J&J wasn’t suing the Red Cross over the Red Cross’s own use of the symbol, but over how the Red Cross was licensing its trademark. Centres may be in the position of licensing their marks, not necessarily for revenue, but for an indication of quality and trust and we need to pay attention to the terms of these types of licenses. We also need to pay attention to how we use other’s marks as well.”