“Beyond the seed”; American Seed Trade Association programme to communicate IP rights

The ASTA, the American Seed Trade Association has launched a programme that is hoped will;

“unite the seed industry to communicate a shared message on the benefits of intellectual property rights (IPR) to customers and policy makers”

The website for the programme is still under construction but the news item (the lead link above) said:

“the challenge of the seed industry today is how to inform growers, legislators, regulators, the public, media and others that today’s seed is not the seed of our fathers… you’re buying more than just seed.  You’re getting value today and innovation for tomorrow.”

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