This is a problem; explaining the importance of IP to a non-IP audience, particularly at a high level. This item on the ipeg blog looks at this problem in connection to global economic growth (or lack of…) The importance of IP is not a topic one can easily sum up in an elevator pitch! Last year we put some considerable effort into trying to explain what we do in no more than 5 bullet points. It wasn’t as easy as it sounds. IP management within a public goods environment is particularly tricky as most non-IP audiences will equate IP with patents and protection of IP for commercial gain.
Victoria Henson-Apollonio, the CAS-IP manager, has committed to drafting performance indicators for encouraing effective IP & TT management in the CG Centers and System, in the next year. These should help with our understanding how IP fits into, and influences the effective distribution of the work of the agricultural research insititutes.