CREATIVE ECOLOGIES: Where Thinking is a Proper Job


John Howkins’ book  “The Creative Economy: How People Make Money from Ideas” (2002) made an impact by taking a holistic approach to what we often refer to as the information or knowledge economy.

His new book goes a step further in addressing the nature of creativity and its relationship to innovation within a larger context.

Howkins talks about how:

The way economics and business has approached (economic choices) for the past fifty years has been to focus on one-off innovation implemented in mass production with ever lower costs and prices. Business has seen creativity and innovation as specialist functions. I call this the repetitive economy. We are now seeing a shift to the creative economy where, although basic goods and services have not diminished in absolute terms, the bulk of growth comes from their added symbolic value.

Howkins is no ivory tower academic and brings a wealth of deep and broad real world experience to bear on his explorations.  In 2006 he was listed as one of the Fifty Most Important People in Intellectual Property by ‘Managing Intellectual Property’ magazine and in 2007 he was nominated #1 Creative Star in China by ‘Beijing Business News’.

You can download the first chapter of Creative Ecologies for free at:

I’m going to buy the book, and I think that it is a probably a “must read” for anyone who is interested in a fresh and stimulating exploration of the subject.

Post written by Peter Bloch, consultant to CAS-IP

One response to “CREATIVE ECOLOGIES: Where Thinking is a Proper Job

  1. Pingback: The British Council’s Copyright 2010 project « the CAS-IP blog

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