Oxfam and “The other green revolution”

Oxfam, the UK-based mega NGO, reports on its success in the Sahel where soil management, erosion control and tree planting have transformed the agricultural environment.

“African farmers have reclaimed farmland lost to drought in the Sahel, bringing hope for the future of this arid region and a model for fighting hunger worldwide”

On October 29th Oxfam hosted several panel discussions in Washington DC to enable the innovators to explain the history of the project and to engage with donors and other NGOs in a discussion about how to replicate this kind of success.

FRAME covered the event on Twitter and comments can be found at:

FRAME observed that:

“After the devastating droughts of the 1970’s and 1980’s, African farmers in the Sahel region mobilized to reclaim their land from the encroaching desert. Thirty years later, their work has secured 13 million acres of farmland, fed 3 million people, recharged village wells, and supplied useful and valuable tree products. Despite growing populations and the threats of climate change, food security has improved in the Sahel region.”

As more land is lost to drought, this work may have far-reaching implications for food security in sub Saharan Africa.
Oxfam is far more visible in the UK than it is in North America.  They have played a signicant role in making England a big market for Fair Trade products.  Even chains like Tesco and Waitrose carry FT products in at least five categories, and Sainsburys has a partnership with Twin Trading about (the co-founder of Divine Chocolate) to develop FT products.

OxfamAmerica played a major role in building consumer support for Ethiopia’s coffee trademark initiative (click here for our blog posts on this subject); if you search http://www.oxfamamerica.org for “Ethiopian coffee” you’ll find a dozen links that describe the history of their involvement.

Oxfam understands branding better, probably, than any other NGO.  Check out their range of activities – which includes global warming, emergency aid and poverty in the UK – at:

Post written by Peter Bloch, consultant to CAS-IP

One response to “Oxfam and “The other green revolution”

  1. Pingback: Oxfam goes to town on the Other Green Revolution

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