Daily Archives: December 4, 2009

The Social Data Revolution

I suspect that most of you who visit this site have an interest in social media, and that interest is quite likely to be both professional and personal. I am no exception, and this interview enabled me to see social media from a slightly different perspective: if indeed I choose to share personal information with Virgin Atlantic, they might put someone interesting in the seat next to me!

Past Chief Scientist at amazon.com, Andreas Weigend, an expert on social media and data mining, talks to Ky Ryssdal on NPR Marketplace. You can read the text or listen at: http://marketplace.publicradio.org/display/web/2009/11/18/pm-health-care-q/

Writing about his consulting work on his web site, Weigend explains that:

“I help my clients understand the principles underlying the social data revolution, and teach them how to transform these principles into measurable results. Together, we define user-centric metrics of engagement, and invent incentives that inspire users to participate. We create new products and business models, anchored in a solid data strategy.”

In the NPR interview he talks about “explicit” and “implicit” data sharing:

“… so implicit means that you sniff the digital exhaust, that you go behind them…traces. Explicit means that you create incentives for users to share stuff with you.”

On his web site, Weigend describes his goal as:

“… to guide my client companies through this landscape of unprecedented data to new business opportunities. The results of my work inform the design of innovative products and visionary business models.”

If you are really into this subject, check out Business Week’s Special Report (Nov. 19) – The Future of Social Networking.

As mobile telephony increases its penetration in the developing world, it could become an important tool, especially in serving small holder farmers. In parts of Africa it is now possible to transfer money cell phone to cell phone and this has already had economic impact.

CG Centers might consider tracking the evolution of mobile services in their region and, as they develop, start to think about how this technology could help them better and more efficiently serve their constituents. And data mining will be a piece of the puzzle, as will the creation of a value proposition.

Post written by Peter Bloch, consultant to CAS-IP