The government has initiated steps for promoting registration of trademark and international branding of tea and coffee — two popular high potential cash crops that can help trade diversification and widen the country´s export basket.
In an attempt to reverse the economic impact of a decline in exports of clothing and carpets, Nepal’s National Tea and Coffee Development Board (NTCDB) will coordinate the trademark program and identify ways to promote them in the international markets. Traders believe that their tea is on a par with Darjeeling and hope that this program will enable them to increase export income.
As mentioned in previous posts, the use of trade marks (or GIs) to boost export revenues needs to be considered within the context of a well formulated market development plan which also addresses enforcement (see https://casipblog.wordpress.com/2010/04/12/can-science-reverse-erosion-of-darjeeling-brand-credibility).
Thanks to Shlomo Bachrach at eastafricaforum.net for this news item.
Post written by Peter Bloch, consultant to CAS-IP