The Other Side of Innovation

Solving the Execution Challenge by Vijay Govindarajan and Chris Trimble (Harvard Business Review Books) likens innovation to climbing a mountain where reaching the summit is THE goal. Companies often approach innovation in this way, focusing only on completing an innovation cycle. But execution – commercializing and launching products or services that are driven by the innovation – is critical to success. Xerox PARC is a good example; the mouse and the GUI were both developed at PARC, but Xerox failed to develop or execute a commercialization strategy, leaving Apple to reap the rewards. Govindarajan and Trimble point to Kodak, which blew a potential lead in digital photography. They look at how to avoid this kind of lost opportunity.

You can find a review of the book and of Still Surprised: A Memoir of a Life in Leadership by Warren Bennis at http://www.economist.com/node/16888745

Post written by Peter Bloch, consultant to CAS-IP

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s