Recent article on SciDevNet encouraging scientists to better utilise social media networks. “How scientists can reach out with social media” They say:
“The general public has the power to deny your funding or restrict your experiments. It’s important to reach outside your laboratories, offices and field stations to engage with the wider world, to show people that science is essential and that researchers are working hard to help address important issues”
And the article goes on to give some great practical advice about how this can happen. IP practitioners need to be aware of these efforts, and also be ready to insert IP relevant content into social media guidelines that might be produced. I have blogged on this subject in the past, see “IP issues in social media networks” – this is an important area that will only grow in relevance.
The FAO have a comprehensive Social Media Policy which anyone can access. It includes information and advice for their employees about copyrights, logo use, as well as disclaimer usage, and guidelines about which blogs should be considered “official” and which not, and how that distinction is made.
More and more we will need to think about the usage of these tools and how they are maintained so not to loose any built value, or valuable user names. Think of a simple example whereby a social media account might be built, and then access lost once the employee who was maintaining it moves on.
Back to the original item. The advice from SciDevNet is good advice. Social media noise is a great way to get science noticed and communicated to a broader audience. Just be aware of the wider implications from an IP perspective, and be ready to act accordingly.