The Kikoy Company Ltd filed an application to register the word “Kikoy” (Kikoi is a Kiswahili word for the colourful wrap skirts worn in coastal East Africa at the UK IP Office. An objection filed by Traidcraft Exchange was backed by a coalition of NGOs in the US, UK and Kenya. The outcome of the case is described in this article. If registered, Kenyans could not have exported any products using this descriptor to 30 European countries except through the company with the trade mark.
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